It takes more than just a Level 1 Certificate to run a successful CrossFit affiliate. In this series, learn about the various ways affiliate owners and trainers evolve and plan as they work to lead the fitness industry.

In Part 4, the conversation continues as CrossFit Inc.’s Tyson Oldroyd discusses the importance of sound business processes with Pat Burke of MBS CrossFit, CrossFit Verve founders Matt and Cherie Chan, Nicole Christensen of CrossFit Roots, and David Tittle of CrossFit Low Oxygen.

The group agrees gym owners must develop effective processes in order to create a thriving affiliate. Whether it’s responding to emails and phone calls in a timely manner or building a user-friendly website, owners have a lot of challenges to overcome with their professionalism and creativity.

“To really develop a process that makes it so that that 24-hour response happens or the phone gets answered, that’s a lot of layers,” Christensen says.

While Christensen notes that different processes work for different affiliates, Matt affirms that a few tried-and-true practices are part of every flourishing CrossFit box: “There is that core group of best practices that every successful affiliate shares.”

Video by Mike Koslap.

5min 13sec

Additional reading: “Programming: In-House or Outsource” by Emily Beers, published June 1, 2016.

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