It takes more than just a Level 1 Certificate to run a successful CrossFit affiliate. In this series, learn about the various ways affiliate owners and trainers evolve and plan as they work to lead the fitness industry.

In Part 2, the conversation continues as CrossFit Inc.’s Tyson Oldroyd discusses running a business with Pat Burke of MBS CrossFit, CrossFit Verve founders Matt and Cherie Chan, Nicole Christensen of CrossFit Roots, and David Tittle of CrossFit Low Oxygen.

“At the beginning, it was a lot about growth,” Burke says. “Everything that I did—for my purposes and also the community—was to grow, grow, grow.”

Before the ubiquity of social media and the great expansion of CrossFit, new affiliate owners put in a lot of tough hours spreading the word about their gyms.

“I met Pat in early 2008,” Matt Chan remembers. “He stopped by Station 66 at North Metro Fire, introducing CrossFit and his gym to a group of firefighters … . He went out and was the guy who was doing what he could to spread knowledge about CrossFit and get people interested, knocking door-to-door really.”

Video by Mike Koslap.

3min 51sec

Additional reading: “Social Club” by Hilary Achauer, published May 2, 2016.

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