The phrase “WHAT IS YOUR WHY?” is painted in large block letters near the ceiling of Unbreakable Athletics Academy, a testament to the mission of the facility. When Jim Beebe opened UAA on March 7, 2013 he had a single goal in mind – he wanted athletes to train with a purpose. Jim knew that finding the “why” is the biggest predictor of any athlete’s long-term fitness success – including his own.
When Albert Brand moved his family to Indiana from Texas in 2018, he knew he wanted to get back to the gym. His career with MetroNet, an internet service provider, had prompted the move and he had gained a lot of weight over the past several years. He had also stopped going to the gym entirely.
AJ Shaffer had an admittedly rough start in life. Living on his own at the age of 17 after his mom died, he made all of the wrong choices – he dropped out of high school, fell in with the wrong crowd, got into drugs, and later found himself in prison for an extended period of time.
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